The ‘Kranmärkt’ label
Tap water in Sweden is fresh, healthy, locally-sourced and available 24/7, some of the best
water in the world. Yet, we still buy huge amounts of bottled water that requires heavy
transportation and production costs, causing unnecessary pollution and waste.
The Swedish Water & Wastewater Association wants to change that.
‘Kranmärkt’ is our ‘Eco-tap’ label, our sustainability label for businesses and
organisations that choose tap water over bottled water as an environmentally
friendly and much more economical choice.
‘Kranmärkt’ is a sustainability label and not a certification. This means that
participating businesses and organisations are responsible themselves
for maintaining the standards of the ‘Kranmärkt’ label.
Kranmärkt’ is a national sustainability label for businesses and organisations that choose tap water over bottled water
The ‘Kranmärkt’ label was first developed by the City of Gothenburg’s ‘Kretslopp och Svenskt Vatten’ department, which deals with water and wastewater issues.
On the 22nd of March, in connection with World Water Day, the ‘Kranmärkt’ label will be given special attention as a national sustainability label by the
Swedish Water & Wastewater Association.
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